Goals and Goal Setting

If you’ve ever been to a management seminar, you probably heard a great deal about goals and goal-setting. It is certainly true that goal-setting is a crucial activity in any leadership role. If you don’t know where you want to go, you’re likely to wind up somewhere else. Goals serve several different functions for individuals and groups.

A goal is a desired future state. Human beings are, under healthy conditions, naturally goal-oriented, which means that every time a healthy person achieves a goal, he or she normally looks around for a new goal or a new challenge. The first and most general function of goals is to orient behavior in a particular direction. In a group, goals provide legitimacy and group spirit to the extent that all members agree upon and collaborate on the same goals. By orienting behavior in a particular direction, goals provide motivation, since people are more likely to work on targets they can see or imagine. For motivational purposes, leaders should try to make sure that the goals they set are neither too high nor too low – they should be challenging but within reach. Finally, goals serve as measuring rods for performance. They help us determine how well we’re doing or how much progress we’ve made in a given amount of time. In general, purposelessness is one of the hardest things for people to endure, and purpose in life is mostly a matter of setting and achieving goals.